Pledge Now!


Have taken the
pledge so far


Join the Meat Free
Monday Movement

Take the Meat Free Monday Pledge for the good of your health, your wallet and the planet, and help us inspire other Kiwis to do the same!

For animals

The average meat-eater during their lifetime is personally responsible for the slaughter of 5 cows, 20 pigs, 30 sheep, 760 chickens, 46 turkeys, 15 ducks, 7 rabbits, 1 1/2 geese and 1/2 tonne of fish. According to the Worldwatch Institute, some 56 billion animals around the world are raised and slaughtered for food each year. In New Zealand, approximately 130 million are killed annually and millions more are farmed for dairy and eggs. This massive scale of meat production would not possible without the development of commercial methods of farming, or factory farming. These methods often overlook the welfare of animals, depriving them of exercise, space, fresh air and social interaction. Under crowded conditions, animals are kept ‘healthy’ with regular doses of antibiotics – traces of which can remain in the meat we eat, and which have been associated with the rise in antibiotic resistant bacteria in animals and humans.

By choosing to Meat Free Monday you can save around 15 lives each year and send the message that you refuse to support the use of animals for food production.