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Join the Meat Free
Monday Movement

Take the Meat Free Monday Pledge for the good of your health, your wallet and the planet, and help us inspire other Kiwis to do the same!

For world hunger

The less meat you eat – the more people we can feed! Currently around 870 million people, or one in eight, are suffering from chronic malnutrition, yet 80 percent of the world’s agricultural land is used to produce feed for farmed animals. If everyone on earth received 25 percent of his or her calories from animal products, only 3.2 billion people would have food to eat. Dropping that figure to 15 percent would mean that 4.2 billion people could be fed. If the whole world became vegan, there would be plenty food to feed all of us – more than 6.3 billion people.

In The Food Revolution, John Robbins estimates that more than 20 vegetarians can be fed on the same amount of land needed to feed one person consuming a meat-based diet. This is because animals convert plant protein and energy into meat protein and energy very inefficiently. It takes approximately 10kgs of grain and 13000 to 15000 litres of water, for instance, to produce just 1kg of beef! Furthermore, continued growth in meat output creates competition for grain between affluent meat-eaters and the world’s poor, driving up food prices.

Meat producers are hoping to double the global production of meat by 2050. But this is not inevitable – or desirable. Taking the Meat Free Monday pledge will reduce your meat consumption by 15 percent, help curb global demand, and free up land and resources to produce other foodstuffs and control future food prices.